Two years ago LeBron James was poised to overtake Kobe Bryant and become the next great NBA superstar. That was before two playoff flameouts, a free agency circus and a botched PR program set in motion by his high school buddies and a bunch of clueless Hollywood agents later.
Now he is arguably the most hated man in sports. His new Nike ad is another step in the wrong direction. I don't know what happened to the suits at Nike, but this is the second poorly thought out attempt at damage control from the Portland shoemakers this year. (The ridiculous Tiger Wood's Dad ad being the first.) LeBron comes off like a narcissistic brat who needs his butt kicked hard and often. Worse yet, it appears to be a rehashed take on a similar ad they did with Kobe Bryant earlier in the decade. It's not rocket science what LeBron needs to do, but the jury is still out on if he will do it.
Here are the five ways he can get back in our good graces.