LeBron James' new Nike ad, entitled "Rise," provides the consumer with an informal roll call of all the haters who have rained on his pre-championship, self-promotional parade.
The spot features LeBron asking a simple question to a complicated answer:
"What should I do?"
It also features an abundance of jabs at his critics, ranging from his detractors in high school to the Round Mound of Rebound himself, Charles Barkley.
In the end, a running jab aimed at another more famous member of the Dream Team forms the most interesting subplot to the story.
Here's a look at the LeBron's new Nike ad, followed by a list of the intended targets of his subtle shots.