It all started when LeBron James uttered that now infamous phrase "I'll be taking my talents to South Beach."
Since then all kinds of detractors have come out of the woodwork from coaches Stan Van Gundy and Phil Jackson to NBA analysts Charles Barkley and Jon Barry to former superstars Michael Jordan and Magic Johnson.
The Heat have heard it all. They are now public enemy number one in the NBA. They are the New York Yankees of Basketball. The Evil Empire.
Yet, the Heat have taken all of this in stride. Here is why the Miami Heat will feed off of all the negative attention they have received this summer: