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LeBron James: Q Rating Scores Him a L-O-S-E-R

CLEVELAND - MAY 03: LeBron James #23 of the Cleveland Cavaliers wears a special pair of shoes after being named the 2009-2010 NBA MVP prior to playing the Boston Celtics in Game Two of the Eastern Conference Semifinals during the 2010 NBA Playoffs at Quicken Loans Arena on May 3, 2010 in Cleveland, Ohio.  NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Gregory Shamus/Getty Images)
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Bob StewartContributor IOctober 25, 2016

Now you may ask yourself, what in the world is this idiot talking about?

I'm talking about the fact that LeBron stepped on his own ... credibility.

Not to mention he dumped all over his future earnings as a product marketer's dream.

As they say in the trade, LeBron's "Q" has hit the skids and literally take a dump.

Below are the key numbers from  Marketing Evaluations, Inc. The Q Scores Company:



January 2010: Lebron's positive Q was 24 compared to a negative Q rating of 22.

September: Lebron's positive Q is 14 compared to a negative Q rating of 39.

Oh sure, you'll say that after winning a few games with the Heat it will make things look a lot different.

Since “The Decision” I say LeBron has only two chances to overcome this serious downward slide in the public's perception that his actions were nothing more nor less than those of a selfish petulant over-pampered sports personality.

And those two chances are ... slim and none.

Bob Stewart

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