Cameron Crazies. March Madness. The Final Four.
From the season's first game in November until April's championship game, NCAA basketball is all about heart.
Students paint themselves in school colors and cheer on their classmates competing for conference bragging rights.
They make posters for Dick Vitale, curse out the referee after a bad call, and rush the court after an upset.
It's a time for passion and teamwork. It's a time for balancing school and basketball.
The majority of the players in college basketball will not be selected as one of the 60 picks in the NBA Draft. Few will sign as free agents and see playing time in the league.
With the start of the NBA Finals tonight, grown men will revert back to their playground days back when it was about the love of the game.
And not the paycheck.
Both faced challenges to get this far.
For Los Angeles, the young and overlooked Oklahoma City Thunder surprised the nation in a six-game series.
For Boston, a short bench, due to concussions and other injuries, gave the Orlando Magic hope.
But both teams also brought their best efforts.
Rajon Rondo will surely dive for a loose ball. Kobe Bryant will provide deftly shooting down the stretch.
The STAPLES Center and TD Garden will resemble college atmospheres.
Fans will be waving their rally towels, trash talking in the concession lines, and hoping to get on television.
And for a couple of weeks, the league's historical free-agency period, set to begin on July 1, will take a step back as two legendary franchises battle it out.
Starting tonight it's about more than money.
The Larry O'Brien Championship Trophy is on the line.