The NBA collaborated with Nike to add swagger to the game with "City Edition" uniforms that identify with a team's city as well as its fans. Clubs will sport the new look during the 2017-18 campaign.
The Los Angeles Lakers unis mesh tradition with style. The jersey honors team legends and past success with a Kobe Bryant-inspired Mamba print, LA/24 on the waist and 16 stars, which represent the franchise's 16 NBA titles:
The Boston Celtics threads pay tribute to the parquet floor seen at TD Garden and formerly the Boston Garden. The waist honors the 2008 championship squad that secured the franchise's 17th championship—the most among all NBA teams:
Cleveland Cavaliers star LeBron James often mentions "The Land." So, it's appropriate to have it printed on the front of the City uniforms to represent the franchise. The waist features a silhouette of Ohio:
The New York Knicks threads honor local firefighters with the Fire Department crest. They also feature traditional team colors with a darker blue shade. The design deviates from what fans typically see at Madison Square Garden:
The Golden State Warriors took a cultural approach, blending in a Chinese influence, which is a well-represented demographic in the Bay Area. The chest emblem features the Golden Gate Bridge with symbolic Chinese imagery:
With a little personality added to the game, NBA fans can look forward to some flair in the new year.