Under Armour to Drop 3-Second Ad for Every Stephen Curry 3 in the Playoffs

Reigning NBA MVP Stephen Curry makes a lot of threes, a fact that undoubtedly thrills his shoe sponsor, Under Armour. 

In honor of the NBA playoffs, Under Armour will release a three-second ad for every three-pointer Curry makes.

The company's going to be busy.

Early in Game 1 of the Golden State Warriors' first-round matchup with the Houston Rockets, Under Armour got its first chance:

Then it got another: 

And another:

You get the picture. Stay tuned to Under Armour Hoops throughout the playoffs to see what the it comes up with next. 

[Twitter, h/t Complex]