NBA owners are reportedly expected to discuss a plan to put corporate logos on jerseys at Sunday's meeting during the All-Star break in Toronto.
ESPN.com's Darren Rovell and Brian Windhorst reported on the matter Thursday, indicating the Association's planning committee desires feedback from teams prior to the Board of Governors meeting in April.
The proposal ideally would allow smaller-market teams to gain revenue, with 50 percent of the ad money going to the individual teams and the other half going to a shared NBA pot. The individual advertising deals would run for a maximum of three years and begin in the 2017-18 season.
In October, the league cleared car company Kia to brand its logo onto the upcoming NBA All-Star Game jerseys, per the Wall Street Journal (via Rovell).
Draft Prospects Following in Families' NBA Footsteps
Giannis' Offseason from Posterizer to Taste Tester
Embiid Is Having Himself a Summer
New Dubs Celebrating 1st Title in Style
Why LeBron Needs to Leave Cleveland
'The Wheelchair Game' Was 10 Years Ago Today
Embiid Set Twitter on Fire Again
Four Years Ago, Lance Went Viral
Ayton Has Boogie-Like Potential 👀
15 Yrs Ago, LBJ Inked the Biggest Rookie Shoe Deal Ever
Chinese Fans Keep It 100 with LBJ Nicknames
Sixers Welcomed Meek Home in Style 👀
Mitchell Breaks MJ’s Rookie Playoff Record
Collin Sexton Could Be Next Eric Bledsoe
Andre Ingram Put on a Show in His NBA Debut
Turner's Showcase Giving Overlooked Ballers a Chance
Raptors Have Dominated Since 'God's Plan'
Jimmy Was Clowning While He Was Hurt
Simmons Averaging a Triple Double Over Win Streak
Mo Bamba Could Be the Next Rudy Gobert
If the teams reject the league's proposal for corporate logos, the matter won't make the agenda for April's meeting.
Should the feedback lead to the proposal being discussed in April, the Board of Governors would still have to approve the agreement. Teams would be limited to one corporate logo, according to Rovell and Windhorst.
Corporate jersey sponsorship exists prominently in world football, where many of the best clubs don logos of big-name companies.