Toronto Raptors Unveil New Logo, Hint at New Color Scheme

Big changes are coming for the Toronto Raptors' look, and fans of the purple may be sorely disappointed.

A new TV spot confirms the rumors of a fresh logo and hints at a new color scheme that looks to feature more black in the uniforms, possibly moving away from the purple look of '90s fame.

The scheme was confirmed by the National Post's Eric Koreen:

The rapper Drake, a Toronto native who serves as the team's brand ambassador, was involved in the redesign, according to the National Post.

The Brooklyn Nets, whose logo was also designed by a rapper (Jay Z), took shots at the organization by saying it looked familiar:

Here's a side-by-side look to compare:

[h/t Deadspin]