The Toronto Raptors have come up with an interesting promotion. For their game on Jan. 11 against the Brooklyn Nets, they will host "Drake Night" at the Air Canada Centre.
Toronto will give out Drake t-shirts and Future The Prince—Drake's official disc jockey—will provide the halftime entertainment, via @steven_lebron:
The Raptors are having Drake Night on Jan 11th. It's a real thing. pic.twitter.com/OvE8XJc1sD— alex (@steven_lebron) December 23, 2013
UPDATE: Thursday, January 9, 3:04 p.m. ET
Drake's blog, October's Very Own, has released photos of the front, back and side view of the shirt that all ticket holders will receive for attending on Jan. 11.
---End of update---
You might remember that the Raptors and Drake formed a partnership earlier this year, via the Toronto Sun's Cathal Kelly. The rapper will serve as a consultant to the team and help rebrand the franchise.
Hat tip to USA Today For The Win's Sean Highkin for the find.