Watch Kareem, Bird, Russell and Magic's Hilarious New Commercial

Zach BuckleyNational NBA Featured ColumnistMarch 30, 2013

I can't be the only one who feels this way. And apparently I'm not.

Every time I've seen one of those "It's Not Complicated" AT&T commercials where actor Beck Bennett tries to make sense of some colorful answers from a group of children, I've always thought the same thing: Can't we get rid of these kids already and swap them out for a Hall of Fame quartet?

OK, so maybe it hasn't entered my mind every time. Maybe never.

But luckily for you and me, some marketing whiz over at AT&T saw some potential in surrounding Bennett with some of basketball's biggest names: Bill Russell, Kareem Abdul-Jabbar, Magic Johnson and Larry Bird.

Bennett asks the group a simple question, "In basketball, is it better to be bigger or smaller?"

The group answers with a resounding "Bigger," then Bennett attempts to high-five each of the larger-than-life heroes of the hardwood. Bennett dishes out high-fives to Johnson, Bird and Abdul-Jabbar, but the commercial cuts away as he returns to his seat only to see Russell's hand looming far above his head.

The tagline for the ad follows the same pattern used for Bennett's previous spots: "It's not complicated—bigger is better."

I know I'm going out on a limb here, but I'm guessing Johnson helped orchestrate the commercial. He gave basketball fans a 13-year sample size of his superhuman vision. Not to mention he's the only basketball star to get a solo line in the piece.

For whoever was the real person (or persons) behind the ad campaign, let me just say this: Thank you. I've always enjoyed the banter between Bennett and the kids (at least the first time I've seen the spot), but pairing these four stars together is something that will never get old.

The folks at AT&T have done it again, as they've produced another brilliant spot that features the roundtable assembled in the same class room. 

Only this time, Larry Bird might need a hug.