Because sometimes the world makes perfect sense, Shaquille O'Neal is getting into the distilled beverage game by launching his own brand of vodka called "Luv Shaq."
He is about to sell Luv Shaq to the masses, and I may be the first in line. From the Post article:
The former NBA star plans to launch the brand early next year, and for all those barroom athletes, it is sugar- and gluten-free. We’re told Luv Shaq comes in coconut flavor, and the bottle features an image of O’Neal with giant wings.
Please note that I hate vodka. It tastes slightly better than a fermented cracker and makes me do things we can't print here.
With that being said, I have to disclose the fact that I once had Michael Jordan cologne. Although it was when I was very young and cooler than I am now, it's a fact that I can't change.
It also means my affection for the NBA is such that I am far more inclined to buy Luv Shaq at Safeway than another type of vodka.
I will head home and—with a straight face—drink it.
The fact that Shaq's face will be on the bottle adorned with wings is all I need to know that I have vacated a spot on my bar wisely.
Soon, it will have much more Luv.
As for prices...
Drew Adelman, founder of Devotion Vodka, which is producing Shaq’s sauce, tells us it will directly compete with Sean “Diddy” Combs’ Ciroc, but at a “more competitive price.”
While I hardly think we are talking about Gilbey's Vodka prices, I am loving the fact that this vodka will be reasonably priced, bringing pretty much the only sensible item to this story.
Suddenly, I am amped to go out to the garage and find that half bottle of Michael Jordan cologne I ditched decades ago and douse myself with it.
You have to smell like a champion if you are going to drink like one.
Hit me up on Twitter, especially if you ever had Michael Jordan cologne. Don't Lie.