Breaking Down New Air Jordan IV 'Bred' Shoes

Tyler ConwayFeatured ColumnistNovember 23, 2012

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Black Friday may be the best calendar day of the year for bargain shoppers, but it's also one that came with unrelenting joy for "sneakerheads," as the Jordan brand has re-released the hallowed Air Jordan IV "Bred" shoes.

Originally released 23 years ago, the historical significance of these kicks may be lost on some. If you are among those confused as to why the Breds mean so much, allow me to remind you.

First of all, let me apologize to the Cleveland Cavaliers fans out there reading this column. I know watching that couldn't have been easy for you.

Nevertheless, with one of the most memorable moments of Michael Jordan's career attached to these kicks, each rerelease becomes almost a holiday in and of itself. The Breds carry massive connotations that also come with even bigger expectations.

Do these kicks live up to their hype? Here is a complete breakdown of the Jordan IV "Bred" shoes. 


"Wow" Factor: 9/10

Black bases are one of the standards in shoes, so it's often times hard to create a lasting impression with the look.

However, the Jordan IVs have always lent themselves to color variations and the Breds certainly do a good job of keeping things fresh. The gray, white and red have always been a winning combination with black, which is a reason that you see it so often. 

Obviously, the most predominant secondary color here is the gray. It seamlessly works around the laces and at the midsole, where interweaving with the red and white is fantastic. 

We're also judging a look that was originally a team shoe, so it's comforting that the team didn't make any big changes to spice things up.

The only reason the Breds don't get a perfect score is due to the slight lack of appeal to the casual buyer. Sure, they're obviously a nice pair of kicks, but without knowing the background, the Breds are just relatively conservative shoes with a black base. 


Design: 9.5/10

The Jordan IVs have always been a bit of a source of derision among the "sneakerhead" community.

There are some who feel the design was the epitome of over-the-top weirdness. They will say these kicks are "trying to do too much" and have a look that is better left in the century from which it came.

Regardless, the Breds are the one colorway that pretty much everyone feels uses the design perfectly. The side webbing is in black instead of a secondary color, and the way the gray accentuates the rest of the look works perfectly.

Perhaps most importantly, the Breds work as both an on-court and off-court shoe. For the casual buyer, that's a massive plus in this particular design's favor.

The Breds have long been a favorite of collectors, but this rerelease is a great opportunity to introduce the shoe to a new pool of buyers. 


Overall: 9.25/10

If you're a serious collector, a pair of the Breds is a must-own. Based on the historical significance alone, these kicks mean a ton to Jordan the player, Jordan the brand and Bulls fans everywhere.

There's a reason people are asking more than $100 more than the base $160 cost for a pair on eBay. 

As a reviewer, though, you have to attempt to take the historical significance out of something and judge it based simply on merit. However, any good basketball fan could not ignore "The Shot." These kicks carry too much weight to ignore and sticking to the script (with some slight alterations) was the way to go on this rerelease.

For the casual buyer, this is probably the best colorway for the Jordan IV. It's a smart, classy look that works well both on the court and off the court.

If you're in the market for a $160 pair of shoes, you'll be hard-pressed to find a better look than the Breds.