For sneakerheads, the seeming rash of releases coming from the Jordan brand has to feel like Christmas in October.
The latest of those releases, the "Fontay Montana" retro Air Jordan IX, which will hit retail shelves on Oct. 13 and face rampant consumers trying to get their hands on a pair.
Though every release from the Jordan brand receives high publicity, October has been a special month as the team re-launched the campaigns involving Michael Jordan's alter egos from his playing days.
The most famous of those alter egos, Johnny Kilroy, kicked off the series and the Fontay Montanas are next in line. Montana played for a fictional team called the Gulls, whose colors starkly resemble those of the New York Knicks.
With a historical marketing campaign spurring the shoe's release, there is a ton of expectations for these kicks. For that reason, let's take a look at how the Air Jordan "Fontay Montana" sneakers grade out.
"WOW" Factor: 7 out of 10
Though it takes an infinite amount of flash to make a sneakerhead audibly gasp, these kicks likely won't even come close—and ostensibly that was by design.
For the most part, the Montanas work in accordance with the "Johnny Kilroy" Jordans released earlier this month. Both are married to the alter-egos of yesteryear and the design denotes a simpler time.
However, the white base is seemingly just there, seemingly without any effort given to making the kicks stick out.
That's not to say these shoes are ugly or anything even remotely close. They're just simple and understated, the kind of kicks you would wear when simply lounging around the house.
Regardless, if your main goal in buying sneakers is to make heads turn, you might want to look elsewhere for your next purchase.
Design: 8.25 out of 10
There is nothing particularly wrong with the design of these kicks whatsoever.
The royal blue and cream-ish orange work in perfect accordance and provide enough contrast to the white base that these are undoubtedly a stylish pair of kicks.
Nonetheless, there is nothing particularly groundbreaking about this shoe, either. In fact, it looks like a design that we would see for a Jordan brand team shoe that your locally sponsored high school team would wear.
Considering you could likely find a similar pair of Jordans for a far lower price, the initial glance makes these shoes seem unworthy of a special release.
However, like the Kilroys, you once again have to love the commitment to the alter ego. Montana's name is stitched into the shoe's tongue and the interior stitching of the Gulls' logo shows attention to detail and care that you only get from Jordan.
Overall Swag Grade: 8 out of 10
Obviously a must-buy for any Jordan collector or fan of MJ's fictional alter egos, these kicks once again leave something to be desired for the casual consumer.
While an obvious improvement over the release of the "Johnny Kilroy" Jordan IX shoes released earlier this month, the Montanas are still rather shrug-worthy in most aspects.
Innovation and design brilliance is what consumers have come to expect from the Jordan brand. And for $160, there is not enough of that to make these kicks worth their hefty price tag.
Both inside and outside the Jordan brand, there are a cavalcade of other, cheaper options for consumers.
Tyler Conway is a Bleacher Report Breaking News writer who enjoys Twitter followers. So...follow him.