Ryan Lochte has been swimming in the shadows of mega-star Michael Phelps recently, but that may all change in 2012.
The former Florida Gator seems determined to make these London Games his coming-out party. He already beat Phelps during their first head-to-head meeting yesterday, and he has six more events to create his legacy.
Phelps has long been the media darling, but Lochte's laid-back demeanor and winning smile is beginning to pay off.
Gatorade, Speedo, and Gillette have already enlisted the endorsement help of Lochte, and with his win yesterday, there will certainly be more companies knocking at his door.
The hype machine has been in full swing for Phelps, but it looks as if Ryan Lochte has the substance so far in London.