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As stated before, the Bucks don't need to win the NBA championship for next season to be considered a success.
What is expected, though, is some reasonable strides.
Obviously, that will be in the form of a playoff series win or two.
The timing is perfect to show this kind of improvement, and it may be now or never. The way that Milwaukee's current contract situation is evolving, the core of the team could theoretically be gone by the 2014 season.
The Bucks went out on a limb to make the trade for Ellis to win now, and progress must be made. After a highly anticipated draft, Milwaukee's fans and management will have a close eye on what's going on.
If the Bucks do fail to win a series or even make the playoffs, they may decide to start over and let key pieces walk.
It's not a true "never" scenario, but it will definitely be a long road back to relevance if the Bucks don't play with a sense of urgency.