The best case scenario would be the Rams land the No. 1 pick, because that would land them the most draft picks in return for any trade scenario. Trading Bradford would give the Rams a lot of picks to play with. Trading Luck would give the Rams a king's ransom of draft picks.
So, if Luck is so highly regarded, then the question really becomes: Is Sam Bradford the type of QB that can lead you to a Super Bowl?
I believe Bradford is a franchise quarterback. I believe he will lead the Rams to the Super Bowl.
So what exactly can the Rams get for Andrew Luck? To give you some context, the San Diego Chargers traded two first-rounders, a second-rounder and a three-time Pro Bowler (Eric Metcalf) for the chance to move up one spot!
Think about that—they gave up all that, to move up just one spot.
If that's what it cost for Ryan Leaf, then what is it going to cost for Andrew Luck? My guess would be two first-rounders (this year's and next year's), a second-rounder (this year), a third-rounder (this year) and two fourth-rounders (this year's and next year's). I could see the Rams getting even more for Luck, simply because there are so many teams picking early in the draft that need a QB.
When these teams start bidding against each other, the price is just going to go up.
So the Rams could really rebuild using that first-rounder (Matt Kalil), the second-rounder (starting OLB), their own second-round pick (WR), the third-round pick (DT), their own third-round pick (RB), the fourth-rounder (OLB) and their own fourth-rounder (TE).
That would set the Rams up to be a lot better team in 2012. Then they could use next year's first rounder (WR), their own first-rounder (CB), their own second-rounder (DT), their own third-rounder (LB), the fourth-rounder (RB) and their own fourth-rounder (DE).
Of course, that's not even counting the Rams late round picks, but by acquiring the "Luck Pick" and trading it, the Rams could set themselves up to be a very good football team in two years. That would begin the "Bradford Dynasty" in St. Louis, where the Rams could be one of the best teams in the NFC for the next decade.