Two words summarize the goal behind the offseason priorities of the New York Jets.
It's time that the Jets address the football world's perception of the team as a "circus," a "joke" or a "laughingstock."
WalterFootball.com, for example, gave the Jets a "D" for hiring Marty Mornhinweg as offensive coordinator.
I don't understand what Marty Mornhinweg has accomplished to earn himself another offensive coordinator stint in the NFL. Mornhinweg will be charged with either saving Mark Sanchez's career or grooming a young quarterback acquired this April. If I were a Jet fan, I'd be scared to death that Mornhinweg will fail in either regard.
The same site gave John Idzik's hiring a higher grade—C minus.
John Idzik is a salary-cap expert. The Jets need one of those. They have an awful cap situation which is the reason why many general managers turned them down. So, maybe Idzik will be able to save them. However, Idzik has no history of scouting or player evaluation. This move looks like it'll ensure that the Jets will be the laughingstock of the NFL, but I'm not sure if they could have done anything else.
It's time for the Jets to prove their critics wrong.
News conferences and press releases will not accomplish this. It takes deeds, not words, to build a winning organization.
The actions the Jets must take are straightforward. They involve a sequential series of processes common to all NFL teams. Each step's available choices depend on the outcomes of its predecessors.
For example, if the Jets free a large amount of cap space, they can sign a high-profile free agent.
The free-agent signing changes the needs they would have to address in the draft.
That dependence is why this slideshow is organized sequentially.
Ultimately, wins and losses will determine how well the Jets satisfied their offseason priorities. However, the football world will be watching every step, expecting them to fail.
Let's hope the Jets disappoint them.
NOTE: The source for salary and salary-cap information not otherwise credited is nyjetscap.com.