Miami Dolphins owner Stephen Ross has stated that he wants to revamp the team's image. He wants a brand-new stadium and a shiny new set of uniforms. They signed Chad Ochocinco and signed up to be on HBO's Hard Knocks.
Ross has never been shy about publicity, but one has to wonder if the Dolphins are trying to be the new New York Jets or if Ross is trying to be the league's new celebrity owner.
Could this be a new era in Dolphins history? The 'Fins are far removed from the Bill Parcells era, much less the prolific era of Dan Marino.
They have a new quarterback in Ryan Tannehill, who is already garnering media attention for his lovely, lovely fiancee, who will be a target of HBO's segments in Hard Knocks. Maybe that's why he got chosen eighth overall. Nobody can question his "decision-making skills", now can they?
Hard Knocks and Chad Ochocinco were made for each other. Chad loves social media, television attention and, overall, being ridiculous. I think Miami will be good for Chad's production. It's not that I think Matt Moore, David Garrard or Tannehill throwing him the ball will make him that good.
It's more that he was always most successful when he could be Chad. As in, the guy who changed his name to Ochocinco. When he went to the Patriots, he respected Bill Belichick so much that he was a little too willing to acquiesce to the "Patriot Way." Fair enough, but I think that took away from what Chad does.
He will now feel comfortable in a less high-strung organization like the Dolphins, where South Beach's football club is suddenly becoming vastly different than Patriot Place. He'll be able to continue his reality show with his wife from a familiar spot where he's from.
He'll be in a big market where the exposure to attention won't be in short supply. I wouldn't be surprised if this new environment allows Ochocinco to be the free-wheeling, somewhat rogue Ochocinco that made him a six-time Pro Bowler.
Do I think Ochocinco is past his prime? Yes. But he's better than what he showed as a Patriot last year. If there is any environment that will allow him to succeed, it's Miami.
And I absolutely believe the Chad signing is a one in a long series of moves—including new uniforms, a new arena and a new quarterback—that signal a changing of the guard in Miami.
It's okay to seek media attention and get the press talking about the team, for any reason. It's okay to overuse Twitter. It's no longer the Parcells era, where your coach will clash with you for going on Dancing With the Stars.