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There are too many factors working in Danny Amendola's favor in 2011, which makes it hard to select any other receiver.
At 6'5 and 220 pounds, Danario Alexander has the size and weight of a prototypical NFL superstar, but he is still developing and has a devastating history of knee injuries.
Mark Clayton came on strong for the Rams in 2010, with 306 yards in just over four games, but he has been a streaky player historically— he has a history of hot streaks, but has been known to cool off. Also, he is coming off of a nasty knee injury.
Speedster Donnie Avery was expected to have a breakout year in 2010, but went down in the preseason with a knee injury similar to Clayton's. If Avery comes back strong then he'll be an asset, but nothing from his career suggests he will be the top receiver.
The only choice is Amendola, who led the Rams in receiving (689 yards), and led the NFL in all-purpose yards (2,364).
If the rumors are true, and the Rams are interested in free agent running back Darren Sproles (San Diego Chargers), then that means Amendola will be relieved of his return duties, which will allow him to focus on being solely a slot receiver.
With rookie receivers Austin Pettis (Boise State) and Greg Salas (Hawaii) entering the picture, as well and the other three receivers mentioned above, it will steal attention away from Amendola, which will allow him to break free and lead the team in receiving once again.
Although, hopefully this year it will be more than 689 yards.