The expression used to be baseball, hot dogs, apple pie and Chevrolet.
That was a successful ad campaign from the 1970s that the car company used to equate their product with the most All-American things in society.
That may or may not have been true then, but it doesn't seem true anymore. When it comes to All-American activities and items, football is the subject at hand.
The television ratings tell us the Super Bowl is the most-watched program every year, but it's not just the watching of the game that gets people so involved.
People love to bet on the Super Bowl. They love to bet the point spread, the over/under and the straight-up winner. They love to bet with their co-workers, their neighbors and their family members. It might be the little squares that represent a point total at the end of each quarter, but people love to bet the Super Bowl.
The Carolina Panthers are five-point favorites over the Denver Broncos, according to Odds Shark. They started off as 3.5-point favorites Sunday night, but 66 percent of the bets that have come in have been on the Panthers. The total in the game is 45 points.
It's not just the conventional bets either. Super Bowl props have become a huge part of the Super Bowl betting business. There were more than 500 prop bets that were available to the wagering public for last year's Super Bowl, according to Odds Shark.
At least that many should be expected to be made public when this year's Super Bowl props are released to the public Thursday night.
The props are often the domain of those who may not wager at all on football during the year. It seems to help non-football fans get in the spirit of the game.
Some of the props that are available every year that entice the non-hardcore fan include betting on the opening coin toss, how long it will take to sing the national anthem, which major company gets the first in-game commercial and what song the halftime entertainment will sing first.
Those non-football bettors may also enjoy some wagers on the game itself. Some of the more popular wagers include who will score the opening touchdown, who will score the first points and whether there will be a safety in the game.
Wagering on which player scores the first touchdown can provide quite a payoff for a winning bettor. A player like Carolina running back Jonathan Stewart or Greg Olsen might be expected to score the opening touchdown, and the odds may not be high. But if it's a defensive player or a backup tight end, the payoff could be huge.
Football fans can make comparison bets on individual players. For example, one of the props likely to be on the board is a comparison between the passing yards for each quarterback.
Another prop involves scoring in the last two minutes of the half or the game and whether that score will be a touchdown or a field goal.
No Super Bowl has ever gone into overtime, but fans can wager that the game will and receive a handsome payoff it it does.
The hardcore bettor may or may not be interested in making a wager on the props, but he or she will almost certainly consider many of the propositions.
With that many bets on the board, they give the gambler/football fan new ways to think about the game and the way it will play out.