Omaha Steaks Reportedly Considers Peyton Manning Audible Endorsement Deal

Gabe Zaldivar@gabezalPop Culture Lead WriterJanuary 15, 2014

USA Today

Omaha Steaks may want to get into the Peyton Manning audible business, because the "shouting cities at the line of scrimmage" field is booming. 

ESPN's Darren Rovell reports the company is currently considering a deal with the Denver Broncos' star quarterback. 

After hearing Peyton Manning yell "Omaha" more than 40 times at the line of scrimmage during Sunday's victory over the San Diego Chargers, an official with Omaha Steaks says the company is considering offering the Denver Broncos quarterback an endorsement deal that could include calling out its name during the big game.

For the scant few who might not be familiar with the incessant Omaha calling, here is a video representation of what we are talking about: 

Now, you can see why Omaha Steaks might want to sidle up next to the most famous audible in the game at the moment. 

CNN's Brooke Baldwin talked with Bleacher Report NFL analyst Aaron Nagler on Tuesday to cover this particular audible. 

ESPN's own experts seem to agree that "Omaha!" is a cadence call to get defenses to jump offside and to clue the Broncos line into the subsequent snap.

Then again, nobody knows for sure. Perhaps Manning is just hungry. 

Here is Cris Collinsworth breaking it down with Dan Patrick: 

Omaha mayor Jean Stothert spoke to Baldwin and said, "We really hope they get into the Super Bowl; we'd love to hear our name shouted. Most importantly, we want people to know what Omaha is really about."

The mayor went on to explain the city is becoming more of a destination for travelers, and she is proud of that. So if you have any business or any item of geographic import tied to Omaha, act now. 

Rovell does note that there is a huge difference between wanting to sign a quarterback to such a crazy contract and actually getting an endorsement deal like this done. 

First off, the NFL doesn't allow players to wear items that aren't sanctioned by the league. Rovell points to an expensive gaffe suffered by then-Chicago Bears linebacker Brian Urlacher, who was fined $100,000 for wearing a hat with a Vitaminwater logo in 2007. 

Many will also recall Robert Griffin III causing a stir for trying to coyly cover the Nike logo on his pregame warmup garb. (Griffin endorses Adidas.)

Of course, the most important hiccup would be a player taking time during a crucial situation to throw commercial shoutouts for a company that might want him to fill some sort of audible quota. 

When you consider that the barks and calls, silly as they may seem sometimes, are important to the rhythm and cadence of the offense, you see that this is more of dead issue than Omaha Steaks would like. 

Now, let's get really silly and look what an audible would be worth, courtesy of Rovell: 

For this weekend's conference championship games, Front Row Analytics says each mention during an audible would be worth $150,000. Joyce Julius projects the value to be higher -- $500,000. For the Super Bowl, Front Row Analytics says each mention would be worth $400,000 in equivalent ad value, while Joyce Julius says each mention during the title game would be worth $1.3 million.

Per the report, senior vice president of Omaha Steaks, Todd Simon, offered, "Omaha Steaks is always looking for awesome promotional opportunities that get our brand in front of customers and potential customers. So if the economics were right, Omaha Steaks would consider a deal with Mr. Manning, especially given his apparent affinity for Omaha."

DENVER, CO - JANUARY 12:  Peyton Manning #18 of the Denver Broncos calls a play against the San Diego Chargers during the AFC Divisional Playoff Game at Sports Authority Field at Mile High on January 12, 2014 in Denver, Colorado.  (Photo by Christian Pete
Christian Petersen/Getty Images

However, and this is complete conjecture on our part, perhaps the end game was to never get Manning to sign a playoff endorsement deal. Maybe, and this is the cynic talking, Omaha Steaks understands that simply suggesting the absurd would buy them a great deal of free publicity. 

A story that originated with ESPN's Rovell will spill across the Internet and leak into your living room this weekend. The second a fan hears Omaha and declares to the room, "Hey, you know what I heard about Omaha Steaks?" The company has won. 

Most, including those who run companies with fortuitous names, understand that this is not the last time we have heard Manning bark, "Omaha."

The audible is loud, iconic and, as it were, fairly lucrative. 


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