These days it seems that Super Bowl commercials are almost as big of a deal as the game itself. In fact, the cost of a 30-second spot during the 2012 Super Bowl is $3.5 million, the highest price in history—that's up an epic 84 percent from a decade ago.
Whether or not that money is wisely spent is for the advertisers to decide, but there's no question that millions of consumers eagerly await the ads each year. Many commercials are released in the weeks prior to the game and receive millions of hits on YouTube.
Overall, the ads are pretty much hit or miss—some are entertaining and pitch-perfect fun for the event, while others are DOA and fall completely flat.
Let's take a look at the good, the bad and the ugly of Super Bowl 2012 commercials.