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Usually you either love the Pittsburgh Steelers or you hate them. There doesn't appear to be any middle ground.
According to projo.com, in a poll taken by ESPN in 2009, the Steelers were voted the third-most hated NFL team. On the flip side, a Harris Poll in 2006 had the Steelers as the most popular team.
Just from personal experience, I know I would never, EVER predict a Super Bowl appearance for either the Dallas Cowboys or New England Patriots. They are the two NFL teams I despise. I have often said that if either of those teams were playing Satan and his team of demons in a game of football, I would root for the devil himself.
A lot of people have that same hatred for the Steelers. Is it because of their success? Is it because they were born into a family that instilled the hatred in them? Who knows? It's probably due to a plethora of reasons.