Nobody's sure how it began or when, for that matter—and everyone seems to have a different say on who it was who started it.
Over roughly the past two decades, one position in the NFL has seen a serious change, not in just terms of production, but also in terms of ego.
The wide receiver went from a position in the background to one of great playmakers over the course of the 21st Century.
As the spot has become more valuable over the years, wide receivers have begun to notice how valuable they are and aren't afraid to verbally share that fact with someone.
Call it ego, cockiness, over-confidence or being big-headed, but without a doubt, the wide receiver position has become the spot of a diva on the gridiron.
Whether by off-the-field antics or over-celebration and showboating on it, these wideouts are prime examples of the way the game has evolved as of recently in the NFL.
Sure, you'll find the Reggie Wayne's and Andre Johnson's almost as often as you'll find the Ochocinco's and T.O.'s, but compared to the heydays of Steve Largent, Art Monk and Jerry Rice, the wide receiver position has certainly changed—not as much production-wise, but rather by attitudes.