If this offseason has taught us anything, it’s the fact that the NFL is just a business and always has been.
Idolization is a side effect that is exploited in every way possible. From jersey sales to endorsements to cameos to just plain branding, the players we gather to watch every Sunday afternoon are enlisted to drive the marketplace on just about everything we consume.
Even reformed dog fighter Michael Vick is back in our subconscious, finally re-upping with Nike last week.
In the past, we’ve enjoyed promotions like Mean Joe Greene’s oft-parodied Coca-Cola commercial (most recently mocked as a Coke Zero Endorsement featuring Troy Polamalu), Dan Marino and his gloves (in Florida?) and Joe Namath selling pantyhose.
In the scope of today’s NFL, nothing has changed besides the names and the products (OK, and the video quality).