Super Bowl XLV: The Big Game is Sports' Biggest Spectacle

John SmithCorrespondent IIJanuary 31, 2011

ARLINGTON, TX - JANUARY 30:  The outside of Cowboys Stadium on January 30, 2011 in Arlington, Texas. Cowboys Stadium will host Super Bowl XLV on February 6, 2011 between the Pittsburgh Steelers and the Green Bay Packers in Arlington, Texas.  (Photo by Tom Pennington/Getty Images)
Tom Pennington/Getty Images

The Green Bay Packers and Pittsburgh Steelers will face each other in Super Bowl XLV in Dallas, Texas come Sunday night.

It's Ben Roethlisberger vs. Aaron Rodgers, a matchup of two storied franchises, and it has the potential for a great Super Bowl matchup, but enough of that. That's boring.

Only two fan bases care about the actual game itself, the rest of us care about the spectacle that is the Super Bowl.

The Olympics, NBA Finals, the World Cup, and the World Series are just minuscule sporting events in comparison to the Super Bowl. The Super Bowl is the biggest spectacle of sports that exists in the world today.

The commercials, the halftime show, pregame, ticket prices, and hype all shows the importance of this American event.

Last years' Super Bowl in Miami had an estimated economic impact of $400 million dollars to the city of Miami.

Just imagine the impact it will have on Jerry World. Flights get booked, hotel rooms get filled up, and there is an abundant need for strippers.

Apparently Jerry Jones forgot about how important this event is, falling an estimated 10,000 strippers short. When 10,000 strippers is an estimate of your shortfall you know you have a grand event.

The 2011 halftime show features the Black Eyed Peas and I gotta feeling it's gonna be a good night. Keith Urban, Lea Michele, and Christina Aguilera are performing during the pre-game.

No other sporting event has the commercials that the Super Bowl does. Companies spend not only millions of dollars on commercials, but countless hours thinking about their Super Bowl ad. 

Because of this the Super Bowl airs the best ads of any sporting event, or any event period. Not to mention the most expensive.

Just saying that you are going to create a Super Bowl ad is great press for a company. Come Monday morning "Super Bowl Ads" will be one of the most searched items.

Remember, over 100 million people will watch this game on FOX so you are advertising to a great number of people in this country. Chances are, this will be the most watched TV program in American history. Last years' game was watched by 106.48 million people.

The hype leading up to the actual game itself is unlike any sporting event. Radio Stations from across the country will set up their broadcast on radio row. There aren't many sporting events that draw this much media attention.

FOX will start airing pre-game coverage at 2:00, five and a half hours before kickoff. ESPN has already started their pre-game coverage.

With five and a half hours of coverage, we are guaranteed at least 30 minutes of nothing but laughing from the analysts on FOX. They will have so much time on their broadcast that they will be able to predict and point-counterpoint every single play that will take place in the game.

ESPN will be airing Sportscenter and multiple shows from Dallas every day leading up to the Super Bowl. This will include more breakdown than we ever wanted of this game, but it wouldn't be done any other way.

Super Bowl parties just give us another reason to have a great time. Sure, the majority of us actually care about the game, but the party just adds onto the value.

Whether pizza, wings, chips, beer, water or, burgers is on your menu, we can all agree that a great time will happen.

Every toe-nail broken, every missed step, every tweet, and every sneeze will be covered by the multiple reporters ESPN will have for both teams this week. If a player is able to breath without the media knowing, I will be shocked.

The actual game itself is expected to draw close to 105,000 spectators, an NFL record. Again, the magnitude of this game is difficult to put into words.

The actual ticket to get into the game is one of the toughest to get in sports. Not only are the tickets hard to get, but if you get them, they are quite expensive. The average asking price on Stubhub is around $3,500 dollars.

I don't know if any sporting event is worth that much to attend, but if there was one, it would be the Super Bowl. You could buy a very nice television and watch the game at home with that much money, but being at the game is priceless.

The bottom line is that the Super Bowl is much more than a game. It is a spectacle and it is the biggest one that we have in sports today.

If you don't know what I am talking about, just watch the highlights of media day or watch ESPN any day this week. That will tell you all you need to know.