Mike Holmgren and Tom Heckert are the braintrust in Cleveland and have a plan. That plan is to make Cleveland a dangerous contender in a division with two Super Bowl contenders ever year. In a division with the the Pittsburgh Steelers and the Baltimore Ravens, Cleveland has four games a year with teams that are taking two playoff spots a year.
The first major move was to change coaches and get everyone on the same page. The hiring of Pat Shurmur may not be a big splash, but he is the type of coach Holmgren is comfortable with who is familiar with the West Coast Offense (WCO). The move to the WCO was also adopted by the Cincinnati Bengals. That move has made both teams strategically more dangerous to both the Ravens and the Steelers. Finding weapons for the WCO would seem to be the priority for the Browns, but most of the pieces are in place for the offense.
The left tackle and center are both pro bowlers and the left guard is solid. The Browns simply need a right tackle, No. 1 receiver and guard. If they can secure another running back late, it would be a cherry on top. The Browns are set on picking a No. 1 receiver with the first pick. That sets the rest of the table for the organization and their draft picks.
Mohamed Massaquoi and Brian Robiskie should be solid fits for the West Coast Offense, and Josh Cribbs will excel as crossing routes and quick slants. There is a need for a big play receiver, but is the first round the time to get that receiver? Although the best athletes and playmakers in the draft are on defense, the Browns have two opportunities to get an explosive receiver
The Browns will probably go with A.J Green with the first pick if he is available, but if Green comes off the board to earlier than the Browns select they will be going after Julio Jones. Past that first pick, the Browns will have to go after defense.
The need for players along the front seven is crucial especially in the 4-3. This mock details who the Browns primary pick might be and possible second options.