Fan Confidence vs. Secondary Market Ticket Prices: A Braves Analysis

SeatGeekAnalyst IJune 29, 2010

PHOENIX - JUNE 10:  Jason Heyward #22 (R) and pitcher Tommy Hanson #48 of the Atlanta Braves sit in the dugout during the Major League Baseball game against the Arizona Diamondbacksat Chase Field on June 10, 2010 in Phoenix, Arizona.  The Braves defeated the Diamondbacks 11-7.  (Photo by Christian Petersen/Getty Images)
Christian Petersen/Getty Images

We at  SeatGeek believe that secondary market ticket prices are an excellent judge of fan sentiment. To see if we are right, we decided it would be interesting to look at how the average transacted price as a percent of face value compares with a more traditional judge of fan sentiment, fan confidence polling.

For our first post of the series, we decided to look at the Atlanta Braves . We partnered with Talking Chop , who provided the fan confidence poll data.

atlanta braves ticket prices and fan confidence

  • There appears to be a fairly strong correlation between fan confidence and the percent of face value an average Braves fan pays.
  • From the start of the season through 4/28, with the Braves playing very poorly, fan confidence fell from 83 to 51, while the percent of face value fell from 104 percent to 86 percent.
  • From 5/17 through 6/23, with the Braves playing much better, fan confidence rose from 68 to 83, while the percent of value value rose from 79 percent to 97 percent.

We plan to do more fan confidence versus ticket price comparisons with other teams. If anyone is interested in seeing the ticketing data on a specific team and has fan confidence data (or knows where to get it), let us know.

Be sure to follow us on Twitter @SeatGeekMLB and email max@seatgeek.com with any questions or comments.

This article is also featured on the SeatGeek Blog .

 

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