So far, Jerry Jones has been promoting the new Cowboys Stadium. Since the end of the 2009 NFL season, Cowboys Stadium has hosted a boxing match between Manny Pacquiao and Joshua Clottey and was the venue for the 2010 NBA All-Star Game. Jones is surely making back the money he spent on the new stadium.
This off-season one of the rarest things have occurred in the Cowboys organization. The players are actually not causing trouble. For years, the Cowboys would have to deal with massive personalities of people like Adam "Pacman" Jones and Owens, who either ran their mouth too much off the field or got involved in the shooting of a Las Vegas strip club.
So far the biggest news surrounding the Cowboys was the disrespect of one of their newest players Dez Bryant. When Bryant met with the Miami Dolphins, Jeff Ireland mistook Bryant's mother for a prostitute which was later followed by a public apology.
2010 could be one of the best seasons for the Cowboys. The NFC East still has some rebuilding left to do. The New York Giants are still in need of major players that can fill the void of players like Plaxico Burress and Michael Strahan.
While Washington has been getting players like Donovan McNabb, they still have aging receivers and running backs. On defense, Albert Haynesworth has not been living up to the standards set for him. Last season he had only four sacks while the previous two seasons he had 8.5 and six sacks.
In Philadelphia, the Eagles are without the leadership of McNabb. Although Kevin Kolb did well in the few games he started last season, he has not shown that he will be able to consistently deliver for 16 games. With a defense that is slowly but surely beginning to crumble, this will not be the Eagles season.
Taking all of the above into consideration, the Cowboys have a very good chance to take their division by storm. Their schedule is mildly tough with games against Indianapolis (at Lucas Oil Stadium), the defending champions New Orleans Saints, and the Green Bay Packers, but they should still be able to have a successful season resulting in a playoff appearance.