Commercials during Super Bowl Sunday can be hilarious and entertaining, but plugging a new nugget from a highly anticipated movie takes on a different kind of buzz altogether.
Cinema fans will be pleased to discover several notable trailers that will differ at least in part from previous releases since they're packaged in the form of 30-second TV spots, which cost around $4 million a pop.
Now, there are more than three trailers being released during Super Bowl XLVIII between the Seattle Seahawks and Denver Broncos, but this trio is a personal opinion on the ones that will be the most exciting, factoring in genre, storylines and how generally awesome they will be.
Prepare to get the lowdown on the hottest 2014 films that will be promoted during the big game on Sunday, Feb. 2.
Where: MetLife Stadium, East Rutherford, N.J.
When: Sunday, Feb. 2, at 6:30 p.m. ET
Live Stream: Fox Sports Go
Spread: Broncos -2.5, per Vegas Insider
The Cleveland Browns know how to make headlines when the games don't matter. While the ever-loyal fanbase would love to see the Brownies in the Super Bowl, they'll get the next best thing in this upcoming teaser.
Kevin Costner headlines as fictitious Browns general manager Sonny Weaver Jr., who struggles with the pressures of holding a high draft pick and getting the selection right.
Intense scenes in the war room and the behind-the-scenes stress Weaver endures from the organization make for a compelling full-length trailer. Several other notable stars make up the cast: Denis Leary's character is Coach Penn, while Jennifer Garner and Frank Langella both play prominent roles.
Ivan Reitman of Stripes and Ghostbusters fame, among others, is directing, so there should be plenty of comedy to accompany the drama.
Sports movies are a tricky niche to nail down. With this unique concept, the realism of getting licensing rights to use an actual NFL franchise and cameos from personalities such as Chris Berman and Jon Gruden, Draft Day has a shot to be excellent.
The 30-second TV spot would do well to dig deeper into the specifics of the draft-day dilemma Costner's character is facing, how Garner and Langella fit into the picture and signal some hope for Cleveland.
Draft Day will see a wide release through Lionsgate Films on April 11, 2014.
Need For Speed
With apologies to Mark Wahlberg for keeping the Transformers franchise afloat with Pain & Gain director Michael Bay at the helm for a fourth film, the backdrop for Need For Speed is far more compelling. It should be the better Super Bowl trailer, because with Transformers: Age of Extinction, audiences have been there, done that.
Breaking Bad star Aaron Paul is getting his first really big shot at carrying a massive feature film, based on the extremely popular video game series.
It follows Paul's character, Tobey Marshall, as a "blue-collar mechanic" who is essentially framed for manslaughter by an ex-NASCAR driver (played by Dominic Cooper) after a high-stakes race turns bad.
Adaptations from the sticks to the screen haven't been all that successful with critics in the past, and as far as street-racing-oriented films go, the Fast and Furious franchise has already set the bar pretty high in terms of longevity.
However, this movie seems to have real potential. Adding a bit more detail concerning the plot during a Super Bowl commercial with a popular TV actor driving the blockbuster vehicle should only heighten the anticipation.
DreamWorks Pictures is backing Need For Speed, which is slated for a wide release date of March 14, 2014.
The Amazing Spider-Man 2
If not for this intriguing villain-heavy sequel, another follow-up would get the spotlight here in Captain America: The Winter Soldier.
Instead, this Marc Webb-directed Marvel property is arguably the most exciting Super Bowl trailer on tap.
There has already been a long trailer released for The Amazing Spider-Man 2, but Webb has done a good job of not giving away many details while including a host of adversaries for the web-slinging superhero. As a fun side note, Webb has a fascinating Twitter feed, where he posted an image every day from the set.
Andrew Garfield returns as Peter Parker/Spider-Man following a stellar performance in the initial 2012 reboot.
Now the title character faces some serious obstacles as he prepares to do battle with Jamie Foxx's central villain Electro and Paul Giamatti's Rhino. From the most recent full-length trailer, we can discern that the Green Goblin is also involved in some way.
Whether it's rising star Dane DeHaan (of Chronicle fame) as Harry Osborn making a dual turn as the third enemy or it's Norman Osborn (played by Chris Cooper), Spidey has some serious challenges ahead. Not to mention, there's some potential corruption cooking at OsCorp.
Talk about a star-studded cast, too. With all these villains running amok around New York City, Peter Parker's love interest, Gwen Stacy (Emma Stone), may be in serious harm's way as well.
The danger with this film is that the plot will become too convoluted and the plethora of characters will take too long to establish—or won't be explained enough—to cater to mass audiences.
That's why this gigantic Super Bowl platform is so vital to making this big-budget flick marketable by providing better focus while maintaining some of the mystery the numerous clips have managed to preserve.
Sony Pictures releases The Amazing Spider-Man 2 everywhere on May 2, 2014.