Over time, the Super Bowl has become the one sporting event each year that brings everyone together, even if just for a few hours.
U2 will attempt to capitalize on the allure of the big game in 2014, as the iconic band is set to debut its latest song, "Invisible" during Super Bowl XLVIII on Sunday, Feb. 2. According to USA Today's Brian Mansfield, the band is teaming up with Bank of America to raise money for (RED), a global fund co-founded by lead singer Bono in 2006 designed to fight AIDS, Tuberculosis and Malaria.
The song will premiere in a brief commercial, which will feature an edited version of the music video. Afterward, "Invisible" will be free for download on iTunes for 24 hours. For each download, Bank of America will donate $1 to (RED) with a maximum donation of $2 million.
The fact that Bono and his bandmates have chosen the Super Bowl to unveil their single and raise awareness for a mighty cause speaks to the game's far-reaching influence.
But while the growing price for a 30-second ad spot during the Super Bowl confirms the event's significance and appeal, U2 and Bank of America's latest venture highlights the immense potential of the big game's attraction.
U2's willingness to premiere their single to a Super Bowl audience says a lot about the diversity of viewers. While NFL and football fans are sure to tune in for the league's championship game, the halftime show and the anticipation of the ads will have the attention of millions of non-football fans as well.
As a result, Bono described the collaboration as a "game-changing influence" in a statement and believes that the ad "will not just deliver millions of dollars but raise consciousness and keep public pressure on putting an end to this devastating pandemic which has already taken the lives of 35 million people," via Billboard.com's Andrew Hampp.
Nowadays, you'd be hard-pressed to point out a three-hour sporting event with as much influence as the Super Bowl. And with the development of social media, the message is being spread well after the commercial ends, per Social News Daily on Twitter:
Therefore, even those who aren't watching the game are likely to stumble across the ad.
When you factor in the implications of the game, the draw of the pregame and halftime entertainment and the seemingly endless amount of hype, the Super Bowl's widespread authority becomes obvious.
And when the message is a meaningful one like in the case of "Invisible," that power can be positive.
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