Heisman Trophy winner Robert Griffin III still has two months before he knows which NFL team is going to draft him. There is nothing stopping him from making money now, though, and Adidas has already struck a deal with the former Baylor QB.
According to a report from Pro Football Talk, the powerhouse sports apparel company was able to sign Griffin on an endorsement deal.
Adidas announces an endorsement deal with Robert Griffin III.— ProFootballTalk (@ProFootballTalk) February 21, 2012
Griffin was officially introduced to the world as the newest member of Team Adidas in a promotional video that showcases his abilities on the field and in the gym.
This prologue is a brilliant way to welcome Griffin to the company, and it shows NFL teams that he has what it takes to handle all the things that it takes to be the face of a franchise.
The first sign that an athlete has made it to the big time is when they sign their first endorsement deal. All of the top young players in every sport do it, and now Griffin can stand proud next to Reggie Bush and Derrick Rose, among others.
Endorsements have become even more important in athletes marketing themselves to the world than actually playing—think of where Peyton Manning would be right now if we didn't see his face in every other commercial that aired from 2002-2009.
While it will take some time before Griffin is paying dividends in the NFL, he is already off to a better start than a lot of players.
Adidas made a great move bringing Griffin into the fold, both because of his potential and humble-but-driven personality.
Griffin is going to be a star in the NFL and now he has the right company behind him to make him an icon. We have just been given a small sampling of what he can do.