Despite Lloyd being 30 years old, the Jacksonville Jaguars absolutely must make a play for him.
The Broncos will likely ask a third- or fourth-round selection in the 2012 NFL Draft for Lloyd, who led the NFL last season with 1,448 yards. Despite a drop in his numbers throughout 2011, much of that can be attributed to the poor play of Kyle Orton.
Lloyd still has plenty of talent, as exhibited by his fantastic catch against the Chargers last week in a situation where Denver absolutely had to have someone make a play.
Although the Jaguars have shown a propensity to go aggressively after young players coming off their first contract, they simply don't have a choice but to take a serious run at Lloyd. Coach Jack Del Rio's season, and career, boil down to a three-game stretch in which he must get the NFL's last-ranked passing attack in gear.
The Jaguars simply have no weapons at wide receiver, and signing Lloyd would add a new dimension and deep threat to a passing attack that desperately needs it.
If the Jaguars do make a play for the nine-year veteran, and are successful, Lloyd would quickly become Blaine Gabbert's No. 1 target, and provide a legitimate weapon that runs good enough routes to get separation.
Will the Jaguars make a run at Brandon Lloyd?
This is the Jaguars' last chance to get a play-making wide receiver for Blaine Gabbert in 2011 to help his maturation. If Jacksonville is willing to give up draft selections for Will Rackley (2011 draft choice from Lehigh), it is irresponsible to not cough up a fourth-rounder for Lloyd.
If the Jaguars stay pat on acquiring Lloyd, some of the heat that has fallen on Jack Del Rio will start to be felt by general manager Gene Smith. Smith failed to upgrade the wide receiver position during the 2011 offseason, and much of Jacksonville's offensive struggles can be attributed to their weakness at the position.
If the Jaguars can land Lloyd, they suddenly become a team that could compete against the difficult teams upcoming on their schedule, and could possibly put themselves within striking distance of the division lead by their bye week.