Like any Super Bowl halftime performer, many people have many opinions about Madonna being chosen. I think it makes perfect sense, if you look at the past performances since Janet Jackson's wardrobe malfunction. Since that year, which predates Goodell's time as commissioner by a season or two, we've seen the likes of Paul McCartney, The Rolling Stones, Tom Petty, Prince, Bruce Springsteen, The Who and The Black Eyed Peas (with Usher and Slash).
Madonna fits right into that category of famous, established, global and safe for an older and less hip audience of a few hundred million. Really the only outlier in that group is The Black Eye Peas, but you have to assume either Goodell has a thing for Fergie or one of the Peas has pictures of something he shouldn't.
Looking at the Kickoff Weekend performers over the last few years, there is a lot more insight into the music side of the NFL's brain. Lot's of popular groups, lots of country and just enough old superstars to keep the older and less hip audience around.
With that, we've compiled a list of future Super Bowl halftime performers, from the mind of Roger Goodell.