MLB: How Dollar Ticket Night Could Make Baseball Even Bigger

Micah ChenAnalyst IIISeptember 4, 2011

Before we get started, I just want to say that this is a complete fantasy idea, like I stated above, just throwing around a crazy idea that I believe could work.

It's not a secret that MLB attendance has been down the last few years. 

With the economy as it is, not many people have the time and money to pay for tickets, parking, hot dogs, beer and memorabilia.

Because of this, ballparks outside of the big markets such as Boston, New York, San Francisco and Philadelphia are struggling to put butts in the seats.

It's not like the MLB is losing its fanbase. Baseball will never have a sub-par fanbase, otherwise it wouldn't be around for 120-plus years.  The average Joe simply can't lay 150-plus bucks on the table to take his family to the ballpark.

But...what if a family of four could go down to the ballpark for just four bucks? 

It wouldn't have to be everyday, that simply wouldn't be profitable.  What if it was just once a month?  Let's look at the pros at this idea.


It would basically guarantee a sellout and then some. People would be hanging from the rafters if tickets were just a dollar.

It would look great on TV, I don't know if it's just me, but a baseball game is depressing to watch if there are three people sitting in the outfield bleachers that could seat tens of thousands. 

It would give a major boost to food and memorabilia sales. With tickets just a dollar, the average Joe would be a lot more compelled to blow 50-plus bucks on food and fan gear.

But perhaps the biggest pro of this idea is that it would draw in a lot of people that don't normally watch baseball for one reason or another. 

If a six-year-old kid had the opportunity to watch Major League Baseball under the Sunday night lights with 45,000-plus people, that kid would be immediately hooked on baseball for life.

As the kid grows into an adult, and has his own job, he might be more tempted to watch a baseball game more than once a month.


Then when he has a family, he'll probably want to take them to the ballpark on days besides dollar ticket night.

Now imagine that, but on a national scale, Millions and millions of kids across the country getting hooked on baseball from a young age become fans for life, and in the process, getting the middle-aged fanbase that don't normally pay much attention to baseball, hooked as well.

It's hard for your fanbase to grow when nobody outside of your fanbase is willing to pay $50 a pop for a ticket.  Get those newcomers, kids and loyal fans through the gate and let them enjoy an affordable ballgame once a month.

Sure, there are some cons, it may not be a very profitable night, but in the long run, from a business standpoint, it make sense.

But what do you think of the idea?  Do you think it makes sense from a business standpoint and a fan standpoint?  Leave your feedback in the comment section.