Joe Montana Hopes To Lead Kraft Foods in a Comeback Against Hunger

Caleb GarlingCorrespondent IFebruary 26, 2017

Living in a place like San Francisco, or many of America’s large cities, it can become easy to think of poverty as a “faraway problem.” But Huddle to Fight Hunger, a recent hunger relief program by Kraft Foods, aims to change that—and they’ve instituted a little help from a guy that knows something about leading a comeback: Joe Montana.

“You see ads about hunger around the world,” the 49ers legend said at a recent event at the San Francisco Food Bank. “But here we’re talking about hunger in the United States. One in six Americans don’t know where there next meal is coming from.”

“I was fortunate to have a great career here in San Francisco and I think you always have to give back somewhere along the lines.”

Then he added, laughing, “And it’s all around football, so that’s fun too.”

Local residents can join Montana in the huddle by “Liking” Kraft Fight Hunger on Facebook. Click here for the page. For every “Like,” Kraft Foods will donate the monetary equivalent of one meal.

By delivering 5,000 pounds of Kraft Foods’ products to the San Francisco Food Bank, Huddle to Fight Hunger is designed to donate 25 million meals to Feeding America, the nation’s leading hunger relief organization.

Huddle to Fight Hunger will culminate at the second annual Kraft Fight Hunger Bowl, which will be broadcast live on ESPN from AT&T Park on New Year’s Eve. This year’s matchup will feature Army, as well as a representative from the Pac-12.

In San Francisco, 197,000 people struggle each day to feed themselves and their families. On the national level, the statistics are even more staggering—nearly 50 million Americans, or one in six of our neighbors, live in food-insecure households.

The San Francisco Food Bank collects, sorts, repackages and distributes thousands of pounds of food every day. This year, they will send 43.5 million pounds of food out to communities in San Francisco and Marin counties, accounting for 93,000 meals every day, coming from over 500 food donation sources from farmers, manufacturers, grocers and individuals.