The Vikings are perennial losers: Four Super Bowl appearances and 24 playoff appearances since the NFL/AFL merger in 1970.
What do the Vikings have to show for it?
Every summer, the purple and gold pack their bags and move into their dorm rooms in Mankato, Minnesota for the start of training camp.
Expectations of heading to Disney World with a new, shiny ring and the Vikings faithful's trust propels these players to give it their all.
But it's just never enough.
We've come so close and have produced plenty of greats.
There has been Moon, Tarkenton, Page, Eller, McDaniel, Grant and now Peterson, but not one Super Bowl win.
The Purple People Eaters of the 70s dominated the league, but came up short.
Who could forget 1998? A 15-1 record led by Randall Cunningham, Cris Carter and a young Randy Moss was a year to remember.
But no ring.
We all remember 2009, right? I know, I know, it still hurts. I won't even go there.
I think it's been made pretty clear; the Vikings can get close and may even trick us into thinking "this is our year."
Then February roles around and us fans are lying on the couch stuffing our faces with wings and chili sulking like little girls thinking "this could have been us."
In 2010, the Vikings didn't even tempt to crush our souls and decided to take the year off to rebuild and recreate the coaching brass.
Now it's 2011.
In 2011, the team is run by head coach Leslie Frazier, who has two Super Bowl wins under his belt as a former player.
The coaching staff has been revamped with faces that are familiar with success. Mike Singletary, Chris Johnson, Bill Musgrave and Jeff Davidson have been hired to do one thing: win.
The Vikings brought in their Pro Bowl quarterback in Donovan McNabb and have finally cut ties with dead weight like Bryant McKinnie.
The McKinnie cutting sent a message to the team that this is not an easy team to make. This is a team that plans to contend and plans to win.
Players will either earn their spots or earn themselves a ticket out of town. To earn your spot, you need to produce and that is exactly what the Vikings will do in 2011.
Offensive coordinator Bill Musgrave plans on building the most dynamic and prolific offense in football in what I like to call "Musgrave's Machine."
Led by quarterback Donovan McNabb, the offense will run through Pro Bowlers, running back Adrian Peterson and wide receiver Percy Harvin.
The team will score points, and it will also scare opposing offenses.
The defense is now led by coordinator Fred Pagac, who is known as an enforcer and will whip the defense into shape early and often.
Do the Vikings have the best Vegas odds? Nope, pretty terrible actually.
Just don't count them out. They're quick, polished and hungry.