Well at least they were when the season began.
That's before the Sox staggered, fumbled and bumbled their way out of the gate to a league worst 11-22 record and current 44-48 stance at the All-Star break.
The "epic" and "grindy" commercials, which ruled the Chicago airways during the offseason, seem comically out of place, as instead of fielding one of the American League's top teams, the Sox have been a constant maddening example of baseball mediocrity.
Built to win and win now, the Sox did away with their "Ozzie" ball team of 2010, instead opting for the Men in Black softball teams of years past.
Owning a $126 million payroll, the Sox were built to win with big, burly, home run hitters. The signing of Adam Dunn was seen as the final piece, to a murders' row of bashers, which already featured Paul Konerko, Carlos Quientin, Alex Rios and the perfectly coiffed Gordon Beckham.
A starting rotation headlined by John Danks, Mark Buehrle and Jake Peavy seemed poised to be one of the best in the American League.
But plans of AL Central dominance have been put on indefinite hold as Jake Peavy has been more on than off the disabled list, John Danks has forgotten how to win (before being injured), Juan Pierre has become the second worst left fielder in baseball, all while Alex Rios and Gordon Beckham have become non-factors and Adam Dunn has turned into the worst player in baseball.
What was supposed to be a banner year, has turned into another sporting season of frustration as Chicago fans have once again begun the calls for someones head as factions have clamored for the jobs of either Ozzie Guillen or Kenny Williams (see the Fall of Bears QB Jay Cutler and the Winter of Chicago Bull Keith Bogans).
Those not seeking the employment of Guillen or Williams have demanded sweeping changes to the under performing roster, through major deadline acquisitions.
But what once excited the southside base, should now be a sobering reminder of what is to come.
Already possessing the 5th highest payroll in MLB and a farm system ravaged by trades (i.e. the Jake Peavy and Edwin Jackson trades) the White Sox simply don't have the assets nor the capital to pull off a major trade deadline deal.
So like it or not the Sox will not be one of the buyers at the 2011 trading deadline and knowing the history of Kenny Williams, as long as the Sox have any sort of breathable life, in the A.L Central, there will be no firesale of talent.
The Sox will have the enviable role of standing-pat this July 31st.
Just as in Vegas, when you put your chips all in, there is no taking that back.
The Sox are "All In" with Adam Dunn and Jake Peavy.
Good luck with that.