Michael Vick: Nike's Latest Marketing Chip Faces Make-or-Break Season in 2011

Yesterday, Philadelphia Eagles quarterback continued his trip on the comeback trail.  Despite the lockout, he re-signed an endorsement deal with Nike. 

This is the same Nike that dropped Vick back in 2007 when he was first charged with running an illegal dog-fighting ring.

Last year, in his second season with the Eagles, Vick threw for 3,018 yards, 21 touchdowns and just six interceptions.  He was instrumental in leading his team to a 10-6 record and the NFC East Division title.  In the postseason, despite a solid performance, the Eagles lost in the Wild Card round to the eventual Super Bowl champion Green Bay Packers.

While I am happy for Vick and his success after nearly two years away from the game, I can't help but think that Nike's endorsing him is a bit premature. 

Yes, Vick had a great season.  However, if the case of Derek Anderson has taught us anything, it's never a smart idea to bank a lot of money on a player after one good season.

Before his incarceration, Vick was one of the best running quarterbacks in the NFL.  Still, it can be argued that last season was his breakout year.  At this point, it looks as though the Eagles will open next season with pretty much the same roster as last year.

So, while on paper it can be argued that Vick is due for another good season, both fans and endorsement people should tread lightly when it comes to putting money on him.  For all we know, last year could have been a fluke.

That all being said, Vick really needs to do a good job of keeping in shape and being NFL-ready for whenever the lockout ends.  Otherwise, he is setting himself up to become just another one-and-done quarterback who just couldn't cut it after a great season.

If that does indeed happen, Vick will not only lose the respect of the admen, but of NFL fans nationwide.