He rose from obscurity to the limelight after a dominant 2010 season when his speed off the edge put quarterbacks under all kinds of pressure. Of all the ends, he is the only sure thing to start, and will make the most of it.
As a speed rusher his biggest problem comes when teams double team him. Instead of outrunning tackles he is forced to slog his way through traffic. However, the addition of Nick Fairley should stop this as he will become the third wheel on a vary dangerous Lions defensive line.
I do not want to belittle Avril's power either. Although he has a slight frame he is explosive in his lower half, evidenced by his 33 inch vertical leap, and in the upper half, shown by his 27 repetitions on the bench press. He definitely has the ability to play the run, and with another year in the game I think we will see serious improvement in that part of his game.
His speed, developing pass rush skills and the people around him make him a sleeper to have a double digit sack total in 2011.