Before the start of the season, the NFL awarded New York the Super Bowl in 2014. Not only is New York the largest media market in the United States, but it's also extremely cold with a ton of snow.
This last fact is important because the NFL has expressed interest in holding the Super Bowl in a frigid climate. I say, "Why wait until 2014?"
Leading up to the Super Bowl on Sunday, Dallas is going to be experiencing very cold weather with some snow and ice mixed in as well.
This has caused the NFL to announce that the JerryWorld roof will be closed when the Super Bowl is played on Sunday.
This is the wrong decision.
What better test run for 2014 than to have the Cowboys Stadium roof open? The temperatures won't be near arctic levels, and it will be a good gauge as to how the players and fans handle a cold Super Bowl.
It could even give the game more media attention, if that's possible.
The Packers and Steelers are used to playing in cold weather games. Why not make them feel right at home by opening the roof and letting in the cold air?
Opening the roof would make the Super Bowl even bigger, adding an additional media story to the game while also going against the grain and doing something different.
Everything is bigger in Texas, anyway.