The hapless and hopeless Bengals finally made the decisive move that fans, players and a consortium of journalists were clamoring for, as Chris Mortensen of ESPN reports that Bob Bratkowski has been given his walking papers from the Cincinnati Bengals.
Certainly, after a flat two years of offense, which lacked the necessary creativity to become a serious contender, Bratkowski's tenure with the team was marred from start to finish.
The unimpressive career that Bratkowski brought to the table (add this year's Senior Bowl to inept offense) never established an offense that could utilize a two-dimensional game plan.
Neither run nor pass was the M.O. of Bratkowski's team, and with a career as a coach which has been lackluster at best, Bob certainly will not be commanding job offers at the NFL level for offensive coordinator anytime soon.
It should be interesting to see who the Bengals look to next, as Mike Brown seemingly squashed Brad Childress as the heir apparent that he was two weeks ago (though, as we know, as the fickle owner he is, Brown certainly may be playing a tactic to have leverage within negotiations).
What is clear is that a strong, concerted effort will need to be made to bring in an offensive coordinator with flair and gusto in order to revive a team that should have much more promise without Bratkowski slowing down the offense.
Stay tuned for more information as the Bengals seek, in the drive to survive, a replacement for What About Bob to possibly reignite the missing fire that propels the "Who Dey!" chant.