How many people tuned in to this year's Pro Bowl?
The game peaked at over 14 million viewers and dropped to just over 10 million when CBS aired The Lost Valentine, a made-for-TV movie.
So was it Betty White forcing people to pick up their remotes?
Was it the 42-0 start the NFC cruised to?
Or, was it the game itself?
Over the years, All-Star games have been criticized for lazy performances, disappearing defenses and boring television.
Unlike in hockey and basketball, football can't rely on fancy goal-scoring or highlight dunks.
One-way football just isn't fun to watch.
The NFL has a problem in its lap and although Hawaii loves the attention it gets, the world isn't tuning in.
Here are 10 fixes the NFL can explore to make its annual game sparkle a little more.