The Tampa Bay Buccaneers Take a Page Out of NASCAR's Playbook
It’s no secret that NASCAR officials have watched the No. 1 sport in the country, the NFL, over the years for many reasons. It’s prudent to follow the thought that if it works for the NFL it might work for us.
In the past the successful methods of NFL media and even playoff schematics have influenced NASCAR’s policy.
NASCAR followed the NFL practice of arranging one hotel for media during an event with hospitality work areas. The successful NFL playoff system prompted NASCAR to try to create the drama at season’s end with the Chase for the Sprint Cup.
When the economy started to take a toll on NASCAR ticket sales last year it lowered prices and set up payment plans. NASCAR also worked package deals with hotels and this year it is permitting soft-sided coolers and backpacks in the stands so fans can carry in more affordable food and beverage items.
NASCAR listened to its fans.
The Tampa Bay Buccaneers are keen on the economic challenges that face the region too, and due to fan feedback they are adopting some similar fan-friendly features.
"Our organization has spent a lot of time listening to our fans at this time when our team is thriving and our economy is not. As a result, we are now offering several pricing changes in response to our community's needs," said Buccaneers Co-Chairman Joel Glazer.
Price packages courtesy of the Tampa Bay Buccaneers:
>Tens of thousands of season ticket prices have been reduced by up to 20 percent, with adult tickets starting at $35 per game. In addition, youth tickets (16 and under) are now available for purchase in any upper level section at 50 percent off adult prices, starting as low as $17.50.
>Selected season parking has been discounted by up to 40 percent, now starting at only $13.50 per game.
>Season pass holders will also receive 10 percent off of all stadium food, beverage and merchandise purchases.
>The Buccaneers recently introduced a 10 month payment plan, which has debuted to rave reviews.
It may be a while before the NFL will allow soft-sided coolers in the stands also, but the price cuts will be welcomed by local Buccaneers fans, some of whom are NASCAR fans as well.
Photo credit: Dwight Drum @ Racetake.com
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