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In Week 13 of the 2009 season, the Falcons hosted the Philadelphia Eagles. Even though Michael Vick was a third-string, goal-line quarterback, he was the star of that week's pregame hype.
That regular season game between a 6-5 team and a 7-4 team was a major story with major hype because it was Vick's first return to the Georgia Dome, where he had been a hero to thousands of Falcons fans (and the team's owner, Arthur Blank) for years.
If the next time the Eagles and Falcons square off in Atlanta (with Vick as Philly's starter) is for a trip to the Super Bowl, that hype will be infinitely magnified.
There is a good chance the Eagles do reach the NFC title game and face Vick, and should the Eagles win their Wild Card game against Green Bay, that will be the media's ideal choice for a NFC title game and will be talked about even in the divisional round.
That can be a major distraction, even if it's only fluff.