Football, whether it is professional or collegiate, is becoming an American passion. Every Thursday, Saturday, Sunday, and Monday, people across the country turn on their television sets to watch their favorite team hit the gridiron.
Today, however, this game we have all come to know and love is being interrupted by an endless stream of advertising that honestly costs more than some players on the field get paid. It was reported that for the Super Bowl between the Colts and Saints in February, 2010; if a company wanted just 30 seconds of air time, that company would have to dish out at least $2.5 million.
And, believe it or not folks, that price has gone down. In 2009, the price of airing an average length commercial during the Super Bowl was about $3 million.
But that was just during the Super Bowl, and it is almost; and I use the word lightly, understandable since that is when companies usually try to throw out their best.
Think about it though. According to recent reports, during an NFL game, there is only about fifteen or so minutes of actual playing time. The rest is devoted to commercials for other shows that may appear on that network; car companies showing off current and future models; various personal hygiene products, and really anything else you can think of.
And even when the graphics come up showing you some statistics for a particular team or player, some company's name is across the top, sponsoring that few second long graphic.
And, in my opinion, it is taking away from the game.
I sat down to watch a college football game not too long ago, and honestly, I really lost interest. The ball was kicked off, the network goes to a commercial; they come back, a team goes through their first series with the ball, and the network goes to another commercial.
God forbid they have to review a call, or there is a turnover.
Then there is the NFL. Sometimes I feel like I am watching commercials with football in between.
So many Americans dedicate so much time to this game, whether it is trying wrack up fantasy points, or simply because they love it. So why can they not see more of what they love?
Now, before you business people out there start freaking out; I realize that these advertisements can pull in some big bucks. But honestly, when I have to see the same Geico, or Michelin commercial no less than ten times during a game, that does not make me want to buy their products.
It makes me want to break something.
So really, instead of adding another few games onto the season like they are thinking of doing; why not just take a few commercials out? Why not ease up on some of the endless repetition?
But I used the word passion in the title for a reason. Americans are passionate about the sport, and therefore they put up with the constant commercial interruptions.
So as long as we put up with it, networks will make their money; companies will show off their products; and in the end we will get to see the game we all love.
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