This is a division-changing week in the NFL.
Not too often you can say that.
But in a year like this one, where parity has seemed to reign more than usual, this week looms large in determining the outcome of the NFC West.
Perhaps more so than any other division, any team could win the NFC West.
It could be San Francisco. Or the Rams. They play each other this week, actually, in San Francisco.
But more realistically, the NFC West could be defined by this Sunday's game in Glendale.
Before you Niners and Rams fans out there freak out, here are 10 reasons that the winner of this game could very well represent the NFC West in the playoffs.