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Brett Favre's Retirement Limbo: An Effective Marketing Scheme?

LOS ANGELES, CA - JULY 14:  Minnesota Vikings quarterback Brett Favre arrives at the 2010 ESPY Awards at Nokia Theatre L.A. Live on July 14, 2010 in Los Angeles, California.  (Photo by Jason Merritt/Getty Images)
Jason Merritt/Getty Images
Todd BoldizsarAnalyst IAugust 6, 2010

Cue the opening credits for Brett Favre's silver screen biography. I can see it now: Matthew McConaughey dawning the Green and Gold, complete with southern accent and oddly-shaped (cityrag: Matthew McConaughey's little secret) buff arms throwing touchdowns passes to Channing Tatum and Chris Brown

Is it just me, or does it seem like whispers saying "Brett Favre" are suddenly haunting my nightmares? The media can't get enough of this guy, and as Peyton Manning has shown us, free publicity equals commercials, endorsements and hosting SNL multiple times.

They say once an addict, always an addict. So maybe Favre is just not physically able to kick the stuff, but I have my suspicions that the sly ol' dog has discovered a way to cash in on his retirement speculations.

The more he gives and takes away from the media, the better his chance of cementing his name in the books becomes. Now, now, calm down. Favre is certainly already in the books, and a shoo-in for the Hall of Fame, but how many HOF members can the average person name? Example: Why is Paris Hilton still famous? Because she knows playing her bimbo role is very profitable.

Remember that self-diss Sears commercial featuring Favre trying to decide which TV to acquire? (Fine, here: http://www.youtube.com/watch?v=UmMLBiXQY7g.) How much do you think he got paid for a few hours of shooting? Well, probably more than I make in a year.

It's a simple concept, really: The media succeeds only when they satisfy the curiosity of the publicthe public is evidently hanging on Favre's every word. Therefore, give 'em what they want. The crowd has a feva, and the only prescription...is more Brett Favre!

You wanna know if Favre plans to play in 2010? Don't waste your time trying to get a quote from his agent, just ask his publicist over a double chai latte espresso...whatever.

 

 

 

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