The XM/Sirius Merger: What It Means For the Diehard Sports Fan

Dan PieroniCorrespondent IJuly 7, 2008

It'll be here before you know it!

Aren't you just giddy about the possibility of having access to just about every major sporting event in the country?

Perhaps the best part of all this is that almost every major sporting event in this country, and possibly the world, can be at your disposal for less than $20 a month.

Sound too good to be true? Maybe so, but it appears that this quite possibly could become a reality awfully soon.

Truth be told, the merger of satellite radio companies XM and Sirius would mean ultimate nirvana for us passionate followers of the athletes we love.

While it's true that sports on radio isn't the same as watching sports on TV, we diehard sports fans don't care. As long as we can gain access to a live sporting event, we have a personal interest in it, regardless of the forum it's broadcast on.

According to figures published on the Sirius website, satellite radio accounts for only three percent of the audio audience in this country today. Handily trailing such other audio devices as terrestrial radio and iPods.

It has been a rough go for satellite radio. Not even the lure of such major personalities as Oprah Winfrey and Howard Stern have provided the boost that the technology needs to be a major player in the audio realm.

The desperation of these two companies to become a force in audio equipment has led to them to agree to a merger. And the ultimate winners will most likely be us, the consumers of America.

Three years ago, I made a difficult decision. My passionate devotion to baseball led me to an XM subscription, even though I felt Sirius had a better all-around lineup of channels.

I know I could have subscribed to Gameday Audio on, but my laptop doesn't have Internet access, and I really don't want to waste my time sitting in front of a computer all night long.

Plus, I think the majority of you would agree that nothing beats listening to a baseball game in crystal clear sound while lying in bed. It's so relaxing.

If I had my way, I would have liked to obtain access to every MLB and NFL game instead of every MLB and NHL game, but it is what it is.

Now, pending FCC approval, I don't have to worry anymore. For a minimal fee, I can access a radio call of every major athlete in this country, ranging from Sidney Crosby and Kobe Bryant, to Josh Hamilton and Tom Brady.

I'm going to go out on a limb here and assume that if you are reading this, you are a passionate and deeply involved sports fan.

So, if I may ask, if you knew you could gain access to every professional team and every professional game and, along with a lot of college sports as well, would you consider purchasing a satellite radio?

You may be the last hope in making satellite radio a viable business entity.

Why wouldn't you take the chance?